Express your business' story.
“During our most important campaign of the year, following a suggestion by LOV, we decided to test ads in Stories for the very first time. We were surprised how this Instagram format brought so many results and such a good return on our investment,” says Oreo BR ( @oreo ) activation manager Vivien Giampani. The world’s best-selling 100-year-old cookie had just launched their “Oreo Challenge” promotion, offering customers the chance to compete for trips to Barcelona and various other prizes. To publicize the promotion, Oreo created different videos tailored to stories showcasing the mini-games people could play on their website and the trip and prizes up for grabs. The agency LOV worked on the media strategy. Out of 17 types of media used in the campaign, Instagram achieved the fourth best cost per lead, cost per acquisition and number of impressions. “Without doubt, the key to our success was exploring the message in the most visually compelling, least disruptive manner possible in the space allowed.” 📷 by @oreo #igsuccessstories #nationaloreoday #oreo